Case Study – Creating a Website in Crunch Time

By On January 9, 2012 · Leave a Comment

Challenge

4 weeks prior to the official company launch date, VelocX had not begun the planning, design, and development process for the VelocX website. Despite great strides building the business through operations development, face-to-face networking, bringing in impressive talent, VelocX was well aware of the necessity of developing a strong web presence via a website and social media. Seeking a clean, professional interface, strong SEO features, and a simple backend, VelocX needed to find a developer, designer, and project manager to start and complete the project within the 30 day timeline.

Results

Utilizing in-house talent and an open-source platform, a site theme was chosen and the initial site design was set-up and customized within a week. Working closely, the VelocX team built out and populated the site within two weeks – incorporating SEO functions, newsletter sign-up widgets, customized sidebars, and imagery related to the brand focus. The last week entailed third party testing and creating a complementary e-newsletter to announce the launch of the company. The site was completed on time and received 177 visits upon launch. Since launch, the website has generated consistent interest with an average of 4.25 pages per visit, 3 minute time on site, and a 67% ratio of new visitors to returning.

Services Utilized

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