As the volume of web pages has exploded exponentially during the past two decades, the challenge of finding high quality information has also grown. Simple web searches often produce thousands of hits, most of which are either advertisements or sites that provide no value to you. So how do you cut through the mountain of [...]
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The CEO of a technology company supporting the transportation market had a new product to bring to market. He had a little marketing and no sales channel to test the market for this addition. VelocX was brought in to help determine market sizing, opportunities available for growth, and competitive obstacles.
Results
VelocX was able [...]
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A highly successful mid-market medical device company had stalled out, challenged by both the recession and a changing competitive environment that threatened their prospects for growth and sustainability. Market and regulatory forces were forcing systemic change across the entire structure of the organization, including the need to replace (and outsource) both people and systems.
[...]
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The COO of an established player in the loyalty marketing solutions space had an issue that was keeping her up at night. Was her Sales VP and sales channel equipped to advance the company to the next level? In order to solve these pressing issues, VelocX was charged with assessing the leader, the channel, [...]
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The CEO of an emerging healthcare software company was frustrated that sales were lagging behind plan. His sales team was frustrated with the amount of effort they were expending for the level of results they were achieving.
VelocX was brought in to do a deep dive into sales and find the root cause of [...]
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In Forrester’s recent report*, they posed the question: How is the involvement of different business groups in technology purchasing and management changing at your firm, if at all? 71% of respondents reported relatively no change, but a noteworthy 23% responded that involvement is increasing. Why is this interesting? I strongly [...]
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