Challenge
It’s a classic business dilemma, how to win new business without a delivery team already in place. The executive team of a successful traditional advertising and media business wanted to expand into digital media and web technology. In today’s conservative business environment, they could not justify hiring the technology team ahead of winning significant [...]
Continue Reading →Challenge
An angel-funded start-up technology company had gained traction in selling data services into the education market. The founder wanted to position the company for rapid growth. Through market and competitive analysis, Velocx helped the CEO determine a sustainable competitive advantage and position product development away from large competitors. In addition, Velocx supported the CEO [...]
Continue Reading →Challenge
A rapidly growing translation company had a small, organically growing footprint in a new market: education. They wanted to determine market size and market entry strategy to grow their business in this potentially large vertical.
Through an in-depth analysis of market drivers, competitive analysis, analysis of sales data and client interviews, VelocX developed a [...]
Continue Reading →Challenge
The owners of a technology furniture manufacturing company realized that there was no succession plan in place to transition the business. The organization was flat, and the owners had a firm grasp on all aspects of the business which slowed decision making and minimized ownership throughout the organization.
VelocX was brought it to develop [...]
Continue Reading →Challenge
When a small non-profit company started experiencing substantial growth, the Executive Director quickly realized they were at risk with a fragile infrastructure, underdeveloped leadership, and unclear focus and fractioning within the organization.
VelocX was brought in to assist the organization in positioning itself to successfully grow the business by identifying key organizational gaps, aligning [...]
Continue Reading →Challenge
The CEO of a Bellevue-based education software company brought in VelocX to help them shift from a B2C to a B2B market focus. VelocX developed a marketing plan focused on school districts, a customer provisioning and retention program focused on supporting teachers and schools and helped put in place sales dashboard reporting that kept [...]
Continue Reading →Challenge
The executive team of an international pharmaceutical company realized that the stress and workloads resulting from current competitive and economic challenges were eroding both the health and performance of essential executive team members. This was recognized as a serious threat to key strategic initiatives, competitiveness, retention of key executive resources, and team performance.
VelocX [...]
Continue Reading →Challenge
The SVP of HR for one of Silicon Valleys most successful communication chip manufacturers realized that the intense pace and pressures resulting from their booming business, global competition, acquisitions, and aggressive goals were affecting the moral and productivity of their team. She decided to proactively provide training in Active Adaptation (change management) as well [...]
Continue Reading →
Challenge
When Microsoft was facing increasingly tougher competition from Google in attracting employees, they turned to their advertising agency for new and innovative approaches in communicating with potential candidates. The agency brought us in to identify new ways to attract and retain talent who would be immersed in technology, and therefore, engaged more effectively using [...]
Continue Reading →