Kentucky Educational Television has an extensive program of online learning materials focused on the adult learner market that were very successful, but primarily distributed in Kentucky. With the introduction of the new GED exam less than 2 years away, the organization needed to decide whether to invest in updating products and [...]
Continue Reading →Part One of Sales & Marketing Alignment explored the contentious relationship that often drives wedges between marketers and sales professionals. Part Two is about bringing both sides together. Sales and marketing are a joint venture. For the good of the company, [...]
Continue Reading →Marketing and sales are vital to the success of most organizations. Yet, often there is a distinct disconnect in the way they communicate, interact and define what should be shared goals.
On any given day here, is what a typical team of marketers and salespeople might say about the other:
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What is a huge red flag for potential investors? Answer: When a company tells them that they do not have any competitors. If there is a market, there are nearly always alternatives. Sometimes the biggest competition is “home grown” ― meaning the customer is providing their own solution. If there truly are [...]
Continue Reading →The outcome of a strategic plan is relatively straightforward: a written document outlining the 3-5 year company objectives and how they will be achieved. Many companies have standard formats from past strategic plans, or outlines that are downloaded from the web. However, the value of the plan is not in the document itself, but rather [...]
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Here’s a riddle for you: What do sleep cycles, seasons, lunar cycles, music, tides, space-time strings, and rotation of the earth, planets, and sun have in common with outstanding, sustainable business results?
The answer is rhythm.
Nearly everything in the world around us has a rhythm. We are surrounded and [...]
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A highly successful mid-market IT consulting company, Saber Consulting, was embarking on its first major acquisition. They were absorbing the public sector division of Covansys, which would double the size of Saber and expand its service offerings. The acquisition had a number of challenges: the size, the location of the primary [...]
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A software company in the enterprise ERP space wanted to broaden their global presence and expand their market share through entry into a new foreign market. The company only had a cursory understanding of the market in their target country and needed in-depth knowledge on potential partners and competitors. Additionally they needed the work [...]
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Do you wonder why some employees seek instant gratification and flexibility while others may never take vacations and prefer phone conversations to email? Generational differences are more pronounced today than they have ever been, and understanding how to navigate these distinctions is vital to effectively running modern companies.
Managing Senior Principal, [...]
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The CEO of a technology company supporting the transportation market had a new product to bring to market. He had a little marketing and no sales channel to test the market for this addition. VelocX was brought in to help determine market sizing, opportunities available for growth, and competitive obstacles.
Results
VelocX was able [...]
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