Marketing and Sales Leadership Services

Most organizations find immediate value in innovative, effective lead generation programs and improved sales and marketing alignment. And today, many marketers can harness new technologies to engage in more meaningful – and profitable – relationships with customers.

VelocX team members have designed and implemented successful marketing and sales programs in multi-national, global, mid-size and startup organizations.

Whether you need help sizing a market, revamping a product line or engaging through mobile, local or social campaigns, VelocX likely has experience where you need it most.

Marketing Effectiveness and Reputation Assessments

Need help understanding your marketing effectiveness? Want to understand how you stack up to an emerging competitor or market movement? Using a structured approach, VelocX can review your current marketing plans and programs and their effectiveness in driving market awareness and customer adoption.  We’ll take a measured view of your competitors and your online reputation. We then provide a comprehensive assessment of people, programs and platforms, along with our recommendations and tools for improved success.

Strategic Marketing and Lead Generation Program Development

Is your sales team happy with the leads they’ve been getting? If not, are they actively and successfully working with marketing to improve the quality and quantity of their leads? Developing a strategic plan for sales and marketing alignment and lead generation is most often the first step to successfully driving an increase in revenue.  Using our experience in integrated marketing we can help shape a strategic marketing and lead generation plan to improve your results in as little as 30- 60- or 90- days.

Social, Local and Mobile Strategies

Are you playing effectively in social media? Or are you just playing? Is there an intent to your mobile marketing activities? Or are you relying on your competitors to “show the way?” We have been leaders in emerging (local, social and mobile) media since it was a foreign language to most marketers. We pioneered business blogging in 2004; have created successful, global social media and mobile marketing strategies for both consumer and business-to-business organizations; and regularly coach marketing teams and global agencies to safely and effectively launch and engage in integrated campaigns.

Marketing and Sales ROI – Metrics and Measurement

The old adage – “you can’t manage what you don’t measure” – is especially true at the intersection of marketing activities and sales results. Every company should know the arc and true velocity of each marketing activity to every resulting sale. If your teams are struggling to provide you with accurate visibility into success or failure of your programs, VelocX can help develop the framework to model, manage and measure their results.

Marketing and Sales Leadership Coaching

Do you trust that every member of your team is effectively growing into their future areas of responsibilities, today? Drawing upon our years of experience in senior sales and marketing leadership roles; VelocX team members provide leadership and functional expertise in our coaching assignments, and use the VelocX coaching framework to guide our work with each client.