What It Really Means to Be Agile

On July 12, 2012 By

 

In Forrester’s recent report*, they posed the question:  How is the involvement of different business groups in technology purchasing and management changing at your firm, if at all?  71% of respondents reported relatively no change, but a noteworthy 23% responded that involvement is increasing.  Why is this interesting?  I strongly [...]

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Don’t create social campaigns…

On October 25, 2011 By

…make every campaign social instead.

That’s the advice you should be getting from your trusted marketing resources – whether they be consultants, agencies or employees – today. Not that you can’t enjoy launching “specifically social” campaigns to meet roaring deadlines, or to take advantage of a trending market movement.

If you’ve got a team trained up [...]

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