Questions are an important sales skill. Take a moment and think about how you interact with your sales team. As a CEO or a Sales Leader, the questions you ask your sales team can have a significantly positive impact on your ability to drive more revenue, motivate your team and encourage positive [...]
Continue Reading →In the past few years I’ve helped reposition several marketing organizations to deliver qualified leads to their sales teams. There’s a particular pleasure in watching leads flow in when you tap a rich vein.
In my experience, there are a few essential elements to successful B2B lead generation. First, marketing and sales need to share a [...]
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