Part One of Sales & Marketing Alignment explored the contentious relationship that often drives wedges between marketers and sales professionals. Part Two is about bringing both sides together. Sales and marketing are a joint venture. For the good of the company, [...]
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Marketing and sales are vital to the success of most organizations. Yet, often there is a distinct disconnect in the way they communicate, interact and define what should be shared goals.
On any given day here, is what a typical team of marketers and salespeople might say about the other:
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Questions are an important sales skill. Take a moment and think about how you interact with your sales team. As a CEO or a Sales Leader, the questions you ask your sales team can have a significantly positive impact on your ability to drive more revenue, motivate your team and encourage positive [...]
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The CEO of a technology company supporting the transportation market had a new product to bring to market. He had a little marketing and no sales channel to test the market for this addition. VelocX was brought in to help determine market sizing, opportunities available for growth, and competitive obstacles.
Results
VelocX was able [...]
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A highly successful mid-market medical device company had stalled out, challenged by both the recession and a changing competitive environment that threatened their prospects for growth and sustainability. Market and regulatory forces were forcing systemic change across the entire structure of the organization, including the need to replace (and outsource) both people and systems.
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The CEO of an emerging healthcare software company was frustrated that sales were lagging behind plan. His sales team was frustrated with the amount of effort they were expending for the level of results they were achieving.
VelocX was brought in to do a deep dive into sales and find the root cause of [...]
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