Kentucky Educational Television has an extensive program of online learning materials focused on the adult learner market that were very successful, but primarily distributed in Kentucky. With the introduction of the new GED exam less than 2 years away, the organization needed to decide whether to invest in updating products and [...]
Continue Reading →In the first part of this series on the entrepreneurial spirit, I posed the question: Can you teach someone how to be an entrepreneur?
The answer is “maybe”. While there are certain traits and characteristics that you are either [...]
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A highly successful mid-market IT consulting company, Saber Consulting, was embarking on its first major acquisition. They were absorbing the public sector division of Covansys, which would double the size of Saber and expand its service offerings. The acquisition had a number of challenges: the size, the location of the primary [...]
Continue Reading →On September 20, the Oregon Entrepreneurs Network (OEN) gave out its annual awards to some of Oregon’s best and brightest entrepreneurs:
This year’s glittering event, along with the recent one-year anniversary of VelocX, has me reflecting on what it means to be an entrepreneur. And, beyond that, what does it take to [...]
Continue Reading →Challenge
A highly successful mid-market medical device company had stalled out, challenged by both the recession and a changing competitive environment that threatened their prospects for growth and sustainability. Market and regulatory forces were forcing systemic change across the entire structure of the organization, including the need to replace (and outsource) both people and systems.
[...]
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The CEO of an emerging healthcare software company was frustrated that sales were lagging behind plan. His sales team was frustrated with the amount of effort they were expending for the level of results they were achieving.
VelocX was brought in to do a deep dive into sales and find the root cause of [...]
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In Forrester’s recent report*, they posed the question: How is the involvement of different business groups in technology purchasing and management changing at your firm, if at all? 71% of respondents reported relatively no change, but a noteworthy 23% responded that involvement is increasing. Why is this interesting? I strongly [...]
Continue Reading →Join our own Janet Johnson this evening at Mobile Portland as she leads an interesting conversation with three of the leaders from local mobile app firms on how to market and position your products in the very crowed space of iOS and Android app stores. There are lots of app stores, most of them have [...]
Continue Reading →Every year hundreds of thousands of American businesses close their doors; tens of thousands in Oregon do the same. Why?
Research on business failure consistently shows that poor marketing and leadership are among the chief culprits.
But what exactly are the marketing mistakes that business leaders make? What specifically are they doing that hurts their [...]
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